Congratulations to Froggy 102.7 for receiving an Impact Award during The Arc of Indiana & Self-Advocates Virtual Conference!
Popular local modern variety music station Froggy 102.7 went above and beyond a co-presenting sponsor of ADEC’s Picture Possibilities virtual fundraiser this past July.
Picture Possibilities was a particularly critical event for us due to the pandemic forcing the cancellation of the highly popular Ride-A-Bike. Froggy donated more than $10,000 worth of advertising, but the participation reached beyond the simple act of donating airtime. Froggy brought its highly distinguishable, bright green “padio” mobile studio to our main campus twice during the campaign and conducted a dozen interviews each time with members of the ADEC family to help promote our work and mission.
Froggy also mentioned ADEC dozens of times on its social media channels during Picture Possibilities and directly emailed its constituents discussing our mission and how they could help. The station proved to be an exemplary media partner and provided us the platform needed beyond just our standard circle to raise funds necessary to provide opportunities for our clients. Froggy also provided a stage to the event’s other co-presenting sponsor, Thor Industries, during which the Fortune 500 company’s CEO Bob Martin spoke on air about the good work done by ADEC and its esteemed place in the fabric of his native Elkhart County.
The goal for Picture Possibilities was set at $30,00, but the campaign managed to more than double this amount, surpassing $60,000. With Froggy’s assistance in pushing the message beyond the familiar local intellectual and developmental disability community, we were able to secure needed funds for the programming for which our clients and families depend on.
“Through Froggy’s microphone, many learned of the great works we perform on a daily basis for the local IDD community,” said Troy Smith, ADEC’s donor developer and Picture Possibilities organizer. “They advocated for our clients with this donated exposure … and had a spectacular impact on the services we can continue to offer.”